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- View Jobs in Manufacturing / Production / FMCG/View Jobs at adidas Group
Posted: May 17, 2024
Deadline: Not specified
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The adidas Group strives to inspire and enable people to harness the power of sport in their lives. Sport is our very purpose. Inspired by our heritage, we know that a profound understanding of the consumer and their journey in sport is essential to achieving this goal. To anticipate and respond to their needs, we continuously strive to create a culture o...
Read more about this companyMaager Retail Activation and Calendar Planning 1
- Job Type Full Time
- Qualification Bachelors
- Experience 5 - 8 years
- Location
- Job Field Sales / Marketing / Retail / Business Development 
Key Responsibilities:
- Pre-season and in-season retail calendar planning support and management
- Gather and coordinate BU input on seasonal calendars and provide consolidated feedback to Marketing senior leadership.
- Deliver thorough, fact-based analysis of marketplace intelligence to Omnichannel Planning team to ensure the Omnichannel Brand Calendar Framework and resulting seasonal Calendars meet market and commercial needs
- Work with media team or agency and use key (post campaign) learnings to feedback to Global Omnichannel Planning teams, Brand Management/BU CTC for the next seasonal process. Collaborate x-functionally to include ROI results.
- Monitor, update and improve the overall transparency and communication of current calendar status to Omnichannel activation team reflecting final seasonal calendars post GTM summit.
Global Campaign Implementation
- Provide retail marketing toolkits to enable flawless execution of all Campaigns/Activations.
- Critically and thoroughly work through EM adaptation of Global toolkits to meet market needs.
- Ensure campaign targets are properly set, evaluated and met and that Marketing Working Budget (MWB) is optimized.
- Feedback learnings and concerns on the performance of global campaigns to EM Brand team and Global horizontal BU.
- Drive omni-channel reporting in line with up to date requirements, provide consolidated viewpoint for the EM stakeholders
EM Driven Campaign Development and Implementation
- Drive the communication, for the necessity and results of local campaigns and promotions and ensure all necessary approvals are obtained.
- Ensure campaign targets are properly set, evaluated and met and that MWB is optimized
Trading the Business
- Be knowledgeable about the targets and performance of EM stores, understand which Retail Marketing levels need to be activated to impact which KPIs and propose how to activate them as needed.
- Work closely and cross-functionally with the cluster Retail teams to pro-actively assess any performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these.
- Co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, NPS, Net Sales and Profit Margin with the cluster Retail team.
- Own the Marketing and Brand relationship with all strategic Europe Landlords, ensuring both strong communication and leverage of all communication paths to influence both Brand and store sell-out
- Drive the Member and CRM activation plan, linked to both calendar, local and business requirements
Other
- Identify optimal retail marketing agencies and/or vendors both in terms of output and cost.
- Co-create and drive transparent, up to date MWB management processes and tools. This includes input into MWB planning process
- Ensure that all retail marketing activities contribute in driving the Brand NPS
Key Relationships:
- DTC Excellence
- Brand Activation
- Market Omni channel teams
- Market Store Development
- Market VM Planning & Execution teams
- Key Partners & Accounts
Knowledge, Skills and Abilities:
- Good knowledge of industry, market trends, and marketing strategies
- Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint
- Ability to speak, read and write English fluently; additional language skills beneficial
- Solid business acumen and in-depth knowledge of Retail KPIs
- Highly numerate with the ability to understand and analyze data and produce actionable insights
- Solid interpersonal, networking and negotiating skills
- Strong leadership, problem-solving and decision-making abilities
- Strong presentation and planning skills
- Ability to travel both domestic and internationally as needed
Requisite Education and Experience / Minimum Qualifications:
- University degree in business, ideally with a marketing and sales focus or equivalent professional experience
- 5 - 8 years Retail or Marketing experience (minimum 3 Retail experience is essential)
- Minimum 3 years management experience
Method of Application
Interested and qualified? Go to adidas Group on jobs.adidas-group.com to apply
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