Mardi Gras beads hang from trees after a parade during Mardi Gras 2018.
The Krewe of Freret parade rolls on the uptown parade route in New Orleans, Saturday, Feb. 19, 2022. About 500 male and female riders rolled on over 20 floats to the theme "Music of New Orleans Returns." (Photo by Sophia Germer, NOLA.com, The Times-Picayune | The New Orleans Advocate)
- STAFF PHOTO BY SOPHIA GERMER
Troy "Trombone Shorty" Andrews rides on his float in the Krewe of Freret parade on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune) ORG XMIT: BAT2402031828120281
- STAFF PHOTO BY SOPHIA GERMER
Grand Marshal of the Krewe of Freret Trombone Shorty greets the crowd as he rides his signature float on the uptown route in New Orleans, La. Saturday, Feb. 15, 2020. This year's theme of the 18-float parade is "Music of New Orleans."
- STAFF PHOTO BY MAX BECHERER
Burlesque rapper Boyfriend performs in 2019.
- PHOTO BY SHAWN FINK
Krewe of Freret parades on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune)
- STAFF PHOTO BY SOPHIA GERMER
NOLA Ready collects beads and recycled materials behind the Krewe of Freret on St. Charles Ave. in New Orleans, Saturday, Feb. 11, 2023. The city of New Orleans coordinated with Gounds Krewe, Glass Half Full and the Can Manufacturing Institute to bring the city's first official Mardi Gras recycling program. (Photo by Sophia Germer, NOLA.com, The Times-Picayune | The New Orleans Advocate) ORG XMIT: BAT2302112212503269
- STAFF PHOTO BY SOPHIA GERMER
King XIII Torrie "Ty" Lawson throws beads as the Krewe of Freret parades on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune) ORG XMIT: BAT2402031828190287
- STAFF PHOTO BY SOPHIA GERMER
Krewe of Freret parades on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune)
- STAFF PHOTO BY SOPHIA GERMER
Float roll back to back as marching krewes are removed between them due to weather concerns as the Krewe of Freret parades on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune)
- STAFF PHOTO BY SOPHIA GERMER
Troy "Trombone ShortyÓ Andrews rides on his float in the Krewe of Freret parade on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune)
Young parade-goers stack cups as high as they can and secure it to a ladder before the Krewe of Freret parades past on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune)
- STAFF PHOTO BY SOPHIA GERMER
The Krewe of Freret makes its way along the uptown parade route in New Orleans, Saturday, February 11, 2023. The krewe parades on 25 floats with 1,000 riders. This year’s theme is "Let the Band Play On." (Photo by Brett Duke, NOLA.com | The Times-Picayune)
- STAFF PHOTO BY BRETT DUKE
Tulane quarterback Michael Pratt throws beads as the Krewe of Freret made its way along the uptown parade route in New Orleans, Saturday, February 11, 2023. The krewe parades on 25 floats with 1,000 riders. This yearÕs theme is "Let the Band Play On." (Photo by Brett Duke, NOLA.com | The Times-Picayune)
- STAFF PHOTO BY BRETT DUKE
Audrey Voelker reigns as Queen X during the Krewe of Freret parade on the uptown parade route in New Orleans, Saturday, Feb. 19, 2022. About 500 male and female riders rolled on over 20 floats to the theme "Music of New Orleans Returns." (Photo by Sophia Germer, NOLA.com, The Times-Picayune | The New Orleans Advocate)
- STAFF PHOTO BY SOPHIA GERMER
Could this be the beginning of a trend?
3 min to read
Doug MacCash
Mardi Gras beads hang from trees after a parade during Mardi Gras 2018.
Troy "Trombone Shorty" Andrews rides on his float in the Krewe of Freret parade on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune) ORG XMIT: BAT2402031828120281
- STAFF PHOTO BY SOPHIA GERMER
Grand Marshal of the Krewe of Freret Trombone Shorty greets the crowd as he rides his signature float on the uptown route in New Orleans, La. Saturday, Feb. 15, 2020. This year's theme of the 18-float parade is "Music of New Orleans."
- STAFF PHOTO BY MAX BECHERER
Krewe of Freret parades on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune)
- STAFF PHOTO BY SOPHIA GERMER
Krewe of Freret parades on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune)
- STAFF PHOTO BY SOPHIA GERMER
Float roll back to back as marching krewes are removed between them due to weather concerns as the Krewe of Freret parades on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune)
- STAFF PHOTO BY SOPHIA GERMER
Troy "Trombone ShortyÓ Andrews rides on his float in the Krewe of Freret parade on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune)
- STAFF PHOTO BY SOPHIA GERMER
Young parade-goers stack cups as high as they can and secure it to a ladder before the Krewe of Freret parades past on the Uptown route in New Orleans, Saturday, Feb. 3, 2024. (Photo by Sophia Germer, The Times-Picayune)
- STAFF PHOTO BY SOPHIA GERMER
The Krewe of Freret makes its way along the uptown parade route in New Orleans, Saturday, February 11, 2023. The krewe parades on 25 floats with 1,000 riders. This year’s theme is "Let the Band Play On." (Photo by Brett Duke, NOLA.com | The Times-Picayune)
- STAFF PHOTO BY BRETT DUKE
Tulane quarterback Michael Pratt throws beads as the Krewe of Freret made its way along the uptown parade route in New Orleans, Saturday, February 11, 2023. The krewe parades on 25 floats with 1,000 riders. This yearÕs theme is "Let the Band Play On." (Photo by Brett Duke, NOLA.com | The Times-Picayune)
- STAFF PHOTO BY BRETT DUKE
Audrey Voelker reigns as Queen X during the Krewe of Freret parade on the uptown parade route in New Orleans, Saturday, Feb. 19, 2022. About 500 male and female riders rolled on over 20 floats to the theme "Music of New Orleans Returns." (Photo by Sophia Germer, NOLA.com, The Times-Picayune | The New Orleans Advocate)
- STAFF PHOTO BY SOPHIA GERMER
'Throw me somethin’ mister' has long been a Carnival-time mantra in New Orleans, as parade-goers vie for glinting plastic necklaces tossed from passing floats. But in recent years there’s also been increasing discontent with the enormous amount of plastic thrown during Mardi Gras and the ecological effect it has in a flood-prone city.
On Tuesday, the 13-year-old Krewe of Freret unveiled a strategy to reduce the bead deluge.
Starting next year, riders will no longer be permitted to throw plastic beads. Krewe leaders estimate the change will eliminate more than 200,000 strands of beads from New Orleans' trees, storm drains and, ultimately, landfills each year, or 2 million strands over the next decade.
In addition to the beads, the plan will eliminate thousands of single-use plastic bags that wrap the beads from what the krewe calls “the vulnerable New Orleans ecosystem.”
The way things are trending
“This is something we’ve been thinking about for some time,” said Freret Captain Bobby Hjortsberg. In fact, he said, ecological consciousness has been part of the krewe's internal conversation since it's first parade in 2013.
Hjortsberg said that increasingly Freret riders have advocated for a reduction in beads and an increase in sustainable throws. The winter rainstorm that flooded the streets during this year’s parade, Hjortsberg said, confirmed the need for change, since beads are reputed to stop up drains.
“This is the way things are trending,’ he said, adding that during the annual ride he hasn’t thrown beads “in a long time.”
The magic of tossing and catching necklaces seems to be fading, Hjortsberg said. “One of the best things about riding in a parade are the very short but important connections you make with people when you throw something,” he said. Beads simply aren’t as highly sought after as they once were.
For one krewe to eliminate beads may not make a huge dent in the quantity. “We’re a big parade, but we’re a tiny part of the big picture.”
Nonetheless, Hjortsberg said he hopes that Freret’s watershed announcement leads to “something bigger than just us.” He was quick to add that the decision to eliminate beads isn’t meant as a criticism of other parade practices.
“I know that everybody’s got to do what’s right for their krewe,” he said. “This is what’s right for us.”
“We’re not saying you’re bad if you don’t do it,” Hjortsberg said.
An opportunity for creativity
Longtime Carnival chronicler Arthur Hardy said that Freret has struck first, but the krewe is part of “a growing movement to diminish plastic.”
But, he said, “We’ll never get rid of it entirely, because plastic items cost less than whatever they’ll be replaced by.”
Hardy points out that a handful of krewes have made it their mission to emphasize reusable items. It could be “a matter of supply and demand.” Maybe, he said, “people just don’t want this cheap plastic stuff.”
Hardy said that he hopes Carnival participants see the shift away from beads as “an opportunity to be creative and be entrepreneurs.” He points out that in the 1960s, doubloons were a new invention that became a Carnival phenomenon overnight.
In lieu of necklaces, Freret will emphasize reusable, consumable, and handmade items, including Freret-branded hats, fanny packs, sunglasses, collapsible dog bowls, coloring books, tote bags, wooden doubloons, and the krewe’s signature hand-decorated masks.
Time for change
In keeping with Freret’s pop music theme, the krewe has called on burlesque rapper Boyfriend — the model for one of the parade's floats — to lead the krewe's ecological program as a "sustainability adviser."
“It's time for change, and I'm proud to deepen this critical partnership with my krewe to make a lasting impact," Boyfriend said in a statement.
This year's Freret parade carried 1,000 women and men aboard 15 floats, including signature floats with designs that paid tribute to musicians Trombone Shorty, Dr. John and Juvenile. The 2025 parade is scheduled to roll on Feb. 22, the first Saturday of the parading season.
Plastic beads used as Carnival throws entered the market in the early 1950s in New Orleans, in competition with glass beads from Czechoslovakia, Japan and elsewhere. Twenty years later, glass beads had been largely eliminated, replaced with less expensive, more durable plastic necklaces from Hong Kong, then elsewhere in the People’s Republic of China.
The size of the plastic pearls, the length of strands, and the quantities of necklaces thrown increased over the next several decades.
In 2018, an industrial vacuum machine sucked 46 tons of plastic beads from the catch basins along a five-block stretch of the St. Charles Avenue parade route, where Freret travels.
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Email Doug MacCash at dmaccash@theadvocate.com. Follow him on Instagram atdougmaccash, on Twitter atDoug MacCashand on Facebook atDouglas James MacCash.
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